Our Story

Soup Reinvented.
From the Heart.

We believe convenience should never mean compromise. Bold flavour, real vegetables, made for busy lives.

Hi, I’m Bella

From a University Kitchen To BBC Dragons' Den

Growing up, my family loved soup, there's nothing quite like a warm bowl shared over the table. When I went to university, I was frustrated. The convenient food on the shelf had ingredients I couldn't pronounce and nothing that resembled real food.

So I started cooking. Vegetable powders and superfoods filled my kitchen, and I became obsessed with finding a way to make genuinely good, convenient food, without any of the compromises.

"I didn't want to choose between quick and nourishing. I wanted to prove they could be the same thing."

Bella - Founder, Soul Kitchen

Get Your Dragons Den Bundle

The Journey

Every Bowl Has A Story Behind It

2021

The Santander win
Bella pitched Soul Kitchen in a Dragon's Den-style Santander competition, and won! The prize funded the first proper batch of soups.

2022

First soups, first customers
With aprons on and spoons ready, Bella took Soul Kitchen to farmers markets across the UK. The response was instant, and overwhelming.

2023

Finding the perfect partner
After hours of testing, Soul Kitchen found its manufacturing home, a B-Corp certified facility in the UK that shared the same commitment to quality.

2024

Nourish Award: 3 stars
Soul Kitchen won the Nourish Award in 2024 with the highest possible rating for taste, health and sustainability. Then again in 2025.

2025

BBC Dragons' Den: Bella gets a deal
Bella walked into the Den to prove that convenient food doesn't have to mean compromised food. She walked out with a deal, and the confidence that Soul Kitchen is genuinely worth believing in.

Now

100,000+ servings poured, and growing
Five flavours. Thousands of customers. And a mission that hasn't changed since that first university kitchen experiment.

The Science Behind The Soup

Real Veg. Real Nutrition

Most instant soups are made with artificial flavourings and a token amount of vegetable. We chose a different path, and it costs more to make. But we think it's worth it.

18kg

of fresh tomatoes go into every 1kg of our tomato powder. That's why our Mexican-style Tomato & Red Pepper tastes like actual tomatoes

Our vegetables are picked at peak freshness and dehydrated gently at just 50–60°C over 24 hours. This low-temperature process preserves the nutritional content that high-heat processing destroys.

Shop Dragons Den Bundle

BBC Dragons' Den

The Den Has Good Taste

In 2025, Bella pitched Soul Kitchen on BBC One's Dragons' Den, and walked out with a deal. It was a moment that validated everything she'd been building since that first university kitchen experiment.

"I walked into the Den to prove that convenient food doesn't have to mean compromised food. I walked out with a deal — and with the confidence that what we're building at Soul Kitchen is genuinely worth believing in."

Bella - Founder, Soul Kitchen