Why Other Instant Soups Suck (And Ours Don't)
We’re not afraid to say it: instant soups have a bad rep… and for good reason. But we’re here to change that.
Many instant soups are bulked out with modified starches and gums, giving you gloopy texture.
To mask the lack of real ingredients, they rely on excess salt, sugar, and artificial flavourings. The result? Flat, artificial taste.
Low veg content means thin, weak soups that leave you hungry an hour later.
Ever added “hydrolysed vegetable protein” or “flavour enhancers” to your soup at home? Didn’t think so. Neither would we.
Real herbs and spices, never artificial flavourings. Think coriander, cumin, turmeric, and ginger — flavour that feels good and does good.
Our veg powders are like matcha or turmeric — concentrated, nutrient-rich, and picked at their peak.
Higher fibre than regular cup soups = soups that actually fill you up. No mid-afternoon crash.
Oh and we're also Winners of the Nourish Awards in 2025 and 2024.
Up to 72% vegetables, gently dehydrated to keep flavour and nutrition.
Vegan, gluten-free, naturally nutrient-rich
No fillers, no artificial flavours or colours, just add hot water.
I was frustrated at the lack of variety, imagination and nutrition when it came to quick and easy lunch options on the shelf. Ingredients I couldn't pronounce and nothing which resembled real food...
And so, I started cooking up a new idea! Vegetable powders and other superfoods soon filled my kitchen and I experimented with ways to make them taste delicious!
Recyclable packaging
UK-made at B-Corp site